Sunplus Presents World’s First DVD SoC Solution SPHE8203A

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with DivX HD Playability at IFA2007
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(20070830 12:06:07)Hsinchu Science Park, Taiwan, R.O.C., and Berlin, Germany, Aug. 30, 2007 – Sunplus Technology Co., Ltd. (TAIEX: 2401, FTSE: SUPD), the world’s leading consumer IC design company, today launched its new generation DVD player platform - SPHE8203A, which is the world’s first SoC solution to support DivX high definition content playback. Sunplus will demonstrate SPHE8203A and its reference design at IFA 2007 (Stand 116, Hall 26) during Aug. 31~Sep. 5.

* t1 b6 T3 Y& m9 u' RSunplus’ SPHE8203A DVD turnkey solution has plenty multimedia added-on features, such as DVD servo control, MPEG1/2/4 video decode, MP3/AAC/PCM audio decode, USB and card reader functions, DVB transport stream demultiplexing, and HDMI 1.2 compliant transmitter. The superior compression and performance of DivX HD enables consumers to enjoy true HD A/V entertainment with legacy DVD-9 discs on SPHE8203A-inside DVD players, at a price point which is much more cost-effective than next-generation blue-laser players.
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$ d7 y- _, Y3 m8 S6 V& ASPHE8203A also supports many advanced features such as built-in up-scaler, 3D de-interlacer, and 1080p HDMI transmitter which make it easier to directly connect DVD player to any Full-HD TV. With the on-chip DVB transport stream demultiplexer and rich I/O configurations, more feature-up applications, such as A/V receiver, can be built-up with SPHE8203A easily.

" O% `. F% E9 S3 {“We are excited to work with Sunplus to offer a solution to market that will enable our customers to support the playback of DivX HD content,” said Kevin Hell, Acting CEO of DivX, Inc. “Thanks to the strong growth in HD recording devices and the emergence of sites with high-quality, HD content, there has been a recent explosion in the amount of compelling HD content available in the DivX format. We look forward to bringing the DivX HD experience beyond the PC and enabling consumers to enjoy their contents on a wide variety of devices through Sunplus’ new SoC solution.”
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“We're delighted to continue our strong and mutually beneficial relationship with DivX Corp. to bring SPHE8203A, the world’s first DVD SoC solution to support DivX HD contents” said Mr. Ho-Jung Ou, the president of Sunplus’ Home Entertainment Business Unit. “By combining DivX’s excellent HD technology and Sunplus’ leading-edge video/audio codec technology, we can offer OEMs, ODMs, and brand-name makers the most cost-optimized DVD solution with the best image quality.”

  k( y2 W) U$ y; C3 Z5 M3 ?$ X) e“Sunplus keeps developing IC and system solutions that meet the leading-edge technology and standards in the market. We look forward to seeing consumers surprised as they experience the amazing video quality presented by the DVD players embedded with Sunplus new generation DVD SoC solution, SPHE8203A” said Mr. C.C. Huang, the chairman and CEO of Sunplus.
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For more information about Sunplus’ new generation HD DVD solution SPHE8203A, please visit Sunplus at IFA 2007 (Stand 116, Hall 26) during Aug. 31~Sep. 5, or Sunplus’ website: http://w3.Sunplus.com/
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About DivX, Inc.

# ?  N. o  X/ t$ l/ M7 A' eDivX, Inc. is a digital entertainment company positioned at the center of multimedia convergence. The company's core offering is the DivX video codec, among the world's most popular video compression technologies with over 250 million downloads worldwide. The patent-pending DivX video technology offers high-quality at 7-10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, California.

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Hsinchu Science Park, Taiwan, Jan. 9, 2008 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD), the world’s leading silicon systems provider, and Ocean Blue Software, the UK-based digital TV software specialist, have collaborated to develop a portable Freeview DVB-T platform with full interactive features. The new development will provide "red button" functions such as text services and access to alternative video streams in Freeview DVB-T TVs, for use in cars and trains, for example.
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) P" Z8 P5 O% ?: ^: ~8 W4 s% D0 \2 W& v2 bSunplus worked with Ocean Blue to port its MHEG-5 software onto Sunplus' SPHE1002 series chipset, which has the low power consumption, ensuring good battery performance, essential in mobile devices, as well as static applications. The chipset, with both backend MPEG decode SPHE1002 and front-end Demodulator SPDC210/230, also features fast channel scan and good echo performance, also critical factors for mobile devices.
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4 Y* m+ P' e/ ]4 L" ^& l7 x“We welcome the strategic alliance with Sunplus, to further increase the distribution of our products and expertise," commented Ken Helps CEO of Ocean Blue. "The portable platform is particularly exciting, offering new ways to enjoy digital TV.”

2 \1 |: t7 Y+ \# O“Ocean Blue’s well-proven MHEG-5 software with Sunplus' cost-effective DVB-T turnkey solution offers a very competitive DVB-T solution for UK market. We appreciate Ocean Blue’s effort to achieve DTG MHEG-5 v1.06 Specification compliance. The relationship between Sunplus and Ocean Blue is good for now and the future.” said C.C. Huang, the CEO and Chairman of Sunplus Technology, Corp.
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Sunplus is offering the DVB-T turnkey solution to the market. With Ocean Blue’s MHEG-5 software ported and DTG MHEG-5 UK Profile Specification v1.06 compliance testing certified, Sunplus delivers state-of-the-art DVB-T solution for UK STB and DTV market. It will be also applied to Europe STB and DTV market as well.
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/ D' [$ M. [% S$ S9 W* ~3 n+ tMHEG-5 is the UK DTG interactive media standard for sending and receiving digital media objects, for example: text, cartoons, images, games, photos and can be used for applications such as interactive advertising and online gaming. It also provides press red interactive functions on Freeview set top boxes and televsions.

0 C. \6 s/ t5 |% l- `# ?5 |Sunplus set-top box platform includes backend MPEG decode SPHE1002 chip and front-end demodulator SPDC210/230 chips. The backend MPEG decode chip integrates MPEG-1/-2/-4/DivX video and audio decode, USB2.0 and multiple card reader functions; the front-end DVB-T QAM demodulators are the most advanced chips to perform the world-class DVB-T stationary and mobile terrestrial reception functions.

5 Y" b; W! O8 a7 a6 M  v$ n" k  P  lFrom Jan.7 to 10, Sunplus will showcase its new DVB-T single chip for STB and portable DTV applications at Booth #73454, Sands Expo, 2008 International CES. For more information, please visit: www.sunplus.com